Reimagining Waste, Empowering Communities
Sustainability is at the heart of everything we do. By repurposing waste materials into functional and beautiful products, we reduce environmental pollution while creating opportunities for marginalized communities.
Total waste Diverted = 1,383.3kg
Total CO2 emissions diverted = 4,981.68+
We transform waste into opportunity by reimagining discarded materials into high-quality products
Before
How it begins — through our partnership with stakeholders in the vehicle industry, we collect discarded tyres destined for landfill. Each tyre is carefully cleaned, prepped, and reimagined — transformed from industrial waste into a beautifully crafted, functional seat that carries both purpose and style.
During Production
Next, we insulate and upholster the tyre using carefully selected, high-quality upcycled fabrics sourced from the textile industry. This layer of cushioning ensures comfort, while the fabric adds texture, character, and sustainability to every piece. We then finish it with a custom-made seat cover — either fixed or removable — allowing the final product to function beautifully as both a seat and a stylish storage ottoman.
After
The end result — a comfortable, luxurious dual-purpose ottoman with hidden storage — thoughtfully designed to bring beauty, functionality, and sustainability into your everyday living space.